Co-founder, INXY Payments · Barcelona

20 years launching products and sales. I help founders do the same - no bullshit.

Co-founder of INXY Payments. Fintech, e-commerce and manufacturing behind me: from idea to launch more than 50 times. Host of the No Bullsh!t and Made It podcasts, co-lead of the Founders ES community in Barcelona.

$2B+
Annual turnover at INXY
6x
Year-over-year growth
50+
Products built from scratch
50+
Podcast episodes

About

From De'Longhi coffee machines to crypto payments

By background I'm a product and commercial director. I started in premium home appliances: I ran De'Longhi and Kenwood in Russia and moved Nespresso from boutiques into retail. Then came LG, systems integration at Polymedia, and reviving declining categories at Rusklimat.

At ATMEEX I built a smart-climate business from scratch and sold my stake to a major developer. I took Arteza through a 120 million dollar deal. The last few years have been fintech: co-founder of INXY Payments, a bridge between ordinary business and crypto payments.

I live in Barcelona. I've been through the full expat-founder path: legalisation, a Spanish company, banking, taxes. I finished the Moscow marathon. I believe business is about impact and the joy of the process, not only about money.

Sergey Kuznetsov

Work with me

Three ways to work together

We start with a free intro. Then we pick the format that fits your task.

Start here

Free intro call

30 minutes · free

A short call: we look at your task and figure out how I can be useful.

Get in touch
One-off

Strategy session

60 minutes · terms on the intro call

A deep dive into product, go-to-market and B2B sales. Concrete steps, not generic advice.

  • Positioning and offer
  • Sales channels and key-account work
  • Unit economics and priorities
Get in touch
Ongoing

Founder mentorship

Monthly · terms on the intro call

Ongoing support and sparring over the long run: product, team, sales, fundraising.

  • Monthly sessions
  • Pitch and metrics review
  • Network access and warm intros
Get in touch

Ventures

What I'm building

INXY Payments

A fintech bridge to crypto payments

We help established businesses accept crypto, run mass payouts and crypto-fiat conversion. An authorised company in the EU and Canada.

Visit
Founders ES · Barcelona

Community co-lead

The largest community of Russian-speaking founders in Spain, part of the global Founders network. I help expat entrepreneurs land and find partners.

Podcasts

Conversations with founders

RU · YouTube

No Bullsh!t: business, unfiltered

A Russian-language podcast, 50+ episodes. Top founders of the Russian-speaking venture scene, no hype and no PR. Honest talks about how companies really get built.

All episodes
EN · launching soon

Made It

An English-language podcast with founders from a global network. Launching soon - subscribe to the channel so you don't miss the first episodes.

Open the channel

Top 3 episodes

The picks rotate on every visit.

Telegram

No Bullsh!t channel

240+ posts on business without the bullshit: breakdowns, observations and honest notes on founder life between podcast episodes.

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Let's talk

Let's start with a free 30-minute call. Tell me your task and we'll figure out how I can help.