Experts reveal: how to break into the global B2B market
No Bullsh!t, November 10, 2025, 106 min, 5,530 views. This episode is about entering the international B2B market through cold outreach in the age of artificial intelligence.
| Published | |
|---|---|
| Length | 106 min |
| Views on YouTube | 5,530 |
| Language of the episode | Russian |
| Where to watch and listen | YouTube, Spotify, Telegram |
Date, length and view count according to data from the episode page on YouTube, as of the page update date shown in the footer.
In short
Sergey Kuznetsov talks with two practitioners: the founder of a lead generation agency and a software product for data enrichment and segmentation, and a startup co-founder who also heads sales at a development company. They cover who outreach does not suit and when it pays off, how to build an ideal customer profile and segment an audience with AI, what infrastructure and leads cost in the United States, Europe and the post-Soviet market, when to move from an agency to your own team, which channels work best, and how the sales role is shifting towards a go-to-market engineer as agents take over the routine. The value of the episode is in concrete numbers on lead costs, infrastructure budgets and real cases.
Key ideas
- Outreach only makes sense with a high enough customer lifetime value, from around 2000 dollars, and a narrow ideal customer profile, otherwise the cost of a lead, usually 200 to 1000 dollars or more, does not pay back.
- Before writing cold emails, split the audience into narrow sub-segments and write a separate value proposition for each: a broad faceless offer does not convert at all.
- Hiring your own outreach team costs from 4000 to 4500 dollars a month and needs at least 3 months and around 15000 dollars to test the channel, so an agency is usually the cheaper way to start.
- AI is best used in outreach to filter and segment the audience from a company website and for pointed personalisation, but a good template for a segment still beats a fully generated letter.
- Lead cost depends heavily on target company size: from 200 to 300 dollars for small companies, 400 to 800 for mid-size, and 2000 to 5000 for a single enterprise call.
- The sales role is turning into a go-to-market engineer: the market already needs people who can work with agents, pipelines and data rather than only run conversations.
The full transcript
The episode is recorded in Russian, and the full transcript of the conversation is on the Russian page of this episode. English and Spanish subtitles for the strongest episodes are rolling out on YouTube in waves.
Open the transcript