Why MedTech and AgeTech are the markets of the future
No Bullsh!t, August 13, 2025, 70 min, 1,133 views. Igor Gurovich, a technical entrepreneur with projects in medicine, describes his path from a marketing agency and an online school that was sold, through a venture project that closed, back to medicine.
| Published | |
|---|---|
| Length | 70 min |
| Views on YouTube | 1,133 |
| Language of the episode | Russian |
| Where to watch and listen | YouTube, Spotify, Telegram |
Date, length and view count according to data from the episode page on YouTube, as of the page update date shown in the footer.
In short
He is now building an education platform for doctors focused on relocation and qualification in the United Arab Emirates, and developing a startup in age tech: a voice AI companion for older people in the United States that works against loneliness, helps with cognitive exercises and passes signals to relatives and doctors. Igor shares three failures: bad hires at management level, losing focus across product hypotheses that were too different from each other, and emotional burnout in the venture project. He also explains how the game of go became a tool for self-knowledge and for reflecting on his own decisions.
Key ideas
- At an early stage the speed of going through hypotheses matters more than specific knowledge, but they have to be tested in one direction, otherwise it is loss of focus rather than testing.
- The game of go became a tool for reflection: reviewing games with a teacher exposes behavioural patterns, self-doubt and impostor syndrome, that carry over into business.
- A shortage of doctors and nurses is a structural problem of developed countries, with language barriers in relocation, an ageing medical workforce and a profession losing prestige.
- The age tech market is huge and underserved: older people hold money and property, yet products are barely built for them and advertising targeting often misses.
- The main problem a voice companion solves for older people is loneliness, which by the statistics cited affects around 30 percent of them, not only access to information.
- Experience of failure is more valuable than success stories: investors and founders both gain more from honest reflection on mistakes than from polished wins.
The full transcript
The episode is recorded in Russian, and the full transcript of the conversation is on the Russian page of this episode. English and Spanish subtitles for the strongest episodes are rolling out on YouTube in waves.
Open the transcript